Sterling Bank PLC may be sanctioned over its recent provocative and insensitive Easter Celebration advert following the Advertising Practitioners Council of Nigeria (APCON) decision to review laws concerning the financial institution’s act.
Prior to this development, the renowned advertising regulatory body had called out the commercial bank for demeaning the resurrection of Jesus Christ by comparing it to the rising of Agege bread, The Punch reports.
Meanwhile, the provoking advert which triggered a lot of reactions from many Nigerians, especially on social media also prompted the response of the Christian Association of Nigeria, demanding the immediate sack of Sterling Bank CEO, Abubakar Suleiman.
According to a statement signed on Wednesday by the National Secretary of CAN, Joseph Daramola, the advert was “wicked and insensitive” towards Christians.
APCON CEO/Registrar, Dr Olalekan Fadolapo, while speaking to a Punch correspondent said the Advertising Council was still weighing up the relevant laws in order to determine the stipulated punishment to the bank for breaching the laid down advertising canons in the country.
“We have a law guiding advertising in Nigeria: the APCON law and the Code of Advertising. What we are going to do is look at the code and the sections that have been violated, as stipulated by the law. We will apply the sanction as stipulated by the law,” he said.