Renowned rapper and mogul, Kanye West has been challenged for releasing a proposed logo design that American multinational retail corporation, Walmart says it closely resembles the company’s own logo.
The retail company that operates a chain of hypermarkets, discount department stores, and grocery stores filed a notice of opposition on April 21 to the US Patent and Trademark Office, challenging a logo trademark application that was submitted by Kanye West’s apparel brand, Yeezy, CNN reports.
According to a letter the company provided to CNN Business, “Walmart believes the logo design depicted in the Yeezy Application is confusingly similar to Walmart’s well-known spark logo design,”
Considering the similarities as the retail company claimed, both logos undoubtedly look like a sun. As for Walmart’s logo, the lines are thick and look like sun rays while Yeezy’s proposed logo has lines made up of a set of dots that also resembles sunlight.
According to Walmart’s letter, the company communicated with Yeezy in July and August 2020 and again in each of the first three months of this year.
The letter states: “To date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground,”
While Yeezy filed documents for its proposed logo in January 2020, Walmart has been using the sun-like logo since 2007.
Business so far has made the rapper smile to the bank; especially from his fashion company and shoe business which is now reportedly worth $6.6 billion.
The music star has vast majority of his wealth is tied up in his apparel businesses. On the worth of one of his businesses, Yeezy sneaker partnership with Adidas and his clothing line with the Gap are worth a combined $3.2 billion to $4.7 billion, according to a UBS report published in February.