The Africaribbean Trade and Investment Forum has commenced on Thursday, 1-3 September 2022 at the Lloyd Erskine Sandiford Centre, Bridgetown, Barbados.
The ACTIF 2022 is tagged, ‘One People. One Destiny. Uniting and Reimagining Our Future’ with the panel title: Promoting the Orange Economy: Africa and Caribbean Cultural and Creative Industries.
Panel participants at the event are some notable personalities such as the Founder, Silverbird Group and co-chair of Creative Africa Advisory, Senator Ben Murray Bruce, Dr. Jo-Anne Michelle Tull, Lecturer, University of the West Indies at St. Augustine, Trinidad and Tobago and Mr. Uzodinma Iweala, Chief Executive Officer.
An area of focus in one of the event sessions will discuss and identify the opportunities for developing and utlising the creative economy to build African and Caribbean economies and relations and approaches to monetise the vast pools of talent across fashion, film, music, art/craft, and sports in Africa and the Caribbean.
There will also be discussion points and questions for the conversation which will focus on: how Africa and the Caribbean can best globalise the attractions of their cultural and creative industries and others.
Another reason for the event could be traced to the effects of the Covid-19 pandemic, in which the creative sector suffered intensely.
Interestingly, Deloitte has predicted that it will resume its long-term trend of growing faster than the wider economy, with potential growth of 40% by 2030.
Other discussion points and questions for the conversation:
Which of the cultural and creative segments in Africa has the most potential for commercialisation in the Caribbean? and vice versa?
What scope and interest exist for cultural exchange programmes between Africa and the Caribbean?
An estimated 73% of the Caribbean population is of African descent and the two regions have a shared sense of history, heritage, and identity. What can be done to reinvigorate and strengthen the cultural links to drive economic cooperation and commercial engagement?
How can the financing capacity be increased for the creative and cultural sectors?
How does Africa and the Caribbean secure intellectual property of creatives to sustain growth?
The Afri-Caribbean Trade and Investment Forum 2022 is organised by African Export-Import Bank (Afreximbank).